Our Colours
Our color palette is simple and impactful, comprising Toyota Red, white, black and gray. These are the colors of both our identity, as expressed through our logos, and our entire Visual Identity System. In addition to the colors inherent within photography, these are the only colors to be used in our brand communications. This concise palette of colors will help increase visual impact and overall brand recall.
Fiasco Blue
HEX — #001AA5
RGB — 0 26 165
CMYK — 100/88/5/0
Fiasco Pink
HEX — #f75670
RGB — 247 86 112
CMYK — 0/78/36/0
Fiasco Lilac
HEX — #e3daff
RGB — 227/218/255
CMYK — 11/17/0/0
Fiasco Yellow
HEX — #FFD027
RGB — 255 208 39
CMYK — 0/18/87/0
Pantone — 102U
Fiasco Blue Shade
HEX — #000937
Fiasco Pink
HEX — #f75670
RGB — 247 86 112
CMYK — 0/78/36/0
Fiasco Lilac
HEX — #e3daff
RGB — 227/218/255
CMYK — 11/17/0/0
Fiasco Yellow
HEX — #FFD027
RGB — 255 208 39
CMYK — 0/18/87/0
Pantone — 102U
Secondary colours
Our color palette is simple and impactful, comprising Toyota Red, white, black and gray. These are the colors of both our identity, as expressed through our logos, and our entire Visual Identity System.
Colour pairings
Our color palette is simple and impactful, comprising Toyota Red, white, black and gray. These are the colors of both our identity, as expressed through our logos, and our entire Visual Identity System.
Application principles
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse tristique accumsan tellus vestibulum sagittis. Fusce sed augue velit. Nunc vel risus sit amet dolor congue ornare.